What The 70s Really Looked Like

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Overview

Here's a media-archaeological treasure trove of 16mm commercials, PSAs, and TV ephemera from that delirious decade of polyester and smiley faces. From the classic iconography of the Marlboro Man to the absurd pitches for Jack LaLanne's "Glamour Stretchers," this outrageously retro review of candy-colored clips offers more than campy fun. In fact, it allows us precious insight into a lost, impossibly innocent world of fondly remembered looks, styles, and attitudes, from way back in the good ol' 20th Century.