The Persuaders
Documentary
2004
55m
About
Richard Frank
Douglas Atkins
Scott Donaton
Linda Eatherton
Stuart Ewen
Richard Ford
Bob Garfield
Barak Goodman
Rachel Dretzin
Where to Watch
Stream 0
Ads 0
Free 0
Rent 0
Buy 0
No service offers it for streaming yet
Details
Overview
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
PicklePlus is the fastest way to watch
Looking for Where to Watch?
