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For over 80 years, Merle Hayden has crusaded to recruit members to the utopian movement Lawsonomy. Founded by aircraft pioneer Alfred Lawson, Lawsonomy advocates for economic reform and clean, communal living that transforms followers into a "New Species" that will benefit the human race either in this life or the next. Merle joined Lawson as a teenager and never looked back. His high school sweetheart Betty Kasch, however, is tired of Lawson coming between them. Reunited after over 60 years apart, non-believer Betty wants Merle to join her in Florida. Merle's commitment to preserving Lawson's legacy, artifacts currently rotting in a barn alongside a Wisconsin highway, has Betty worried Merle may leave her for Lawson once again.