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Dieux du Stade – Making of Calendar 2010
Dieux du Stade – Making of Calendar 2010

Dieux du Stade – Making of Calendar 2010

2018, CA
2h 0m

About

James Haskell

James Haskell

Dimitri Szarzewski

Dimitri Szarzewski

Lionel Beauxis

Lionel Beauxis

Julien Arias

Julien Arias

Mathieu Bastareaud

Mathieu Bastareaud

Max Guazzini

Max Guazzini

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Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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