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Animal Charm: Golden Digest
Animal Charm: Golden Digest

Animal Charm: Golden Digest

Documentary
1996, US
1h 26m

About

Jimmy Smits

Jimmy Smits

Gordon Lightfoot

Gordon Lightfoot

Rich Bott

Rich Bott

Jim Fetterley

Jim Fetterley

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Animal Charm: Golden Digest Youtube

Overview

Animal Charm makes videos from other people's videos. By compositing TV and reducing it to a kind of tic-ridden babble, they force television to not make sense. While this disruption is playful, it also reveals an overall 'essence' of mass culture that would not be apprehended otherwise. Videos such as Stuffing, Ashley, and Lightfoot Fever upset the hypnotic spectacle of TV viewing, revealing how advertising creates anxiety, how culture constructs "nature" and how conventional morality is dictated through seemingly neutral images. By forcing television to convulse like a raving lunatic, we might finally hear what it is actually saying.

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